Overview of Pinterest Terminologyīefore we go deeper about how to use Pinterest for business, let’s first talk about the following common Pinterest terms which might help you maximize the social media platform: It is why it’s a good idea to create your own Pinterest business page so you can effectively promote your brand and reach both your loyal and potential customers. With its growing customer base and user-friendly interface, Pinterest’s new option will only make it easier for businesses to reach their consumers.
However, statistics show that the number of male users doubled in 2014, meaning that content targeted for the male audience will also increase on the platform. This new capacity of Pinterest will make it easier to reach potential customers knowing that Pinterest analytics is one of the best.ĭespite this, many business people are hesitant to use the platform due to its predominantly female users. Pinterest is a platform where users look for inspiration for projects and, more importantly, new products to purchase. It’s only going to get larger from there due to its new option to set up a Pinterest account specifically for business. Though not as big as Facebook, Twitter, or Instagram, Pinterest is a social media site popular in its own right with over a hundred million users worldwide.
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